The Ministry of Civil Affairs of the year, "the China Charity Award" winners list for publicity. In the list of deforestation had been reported in the golden light multi-paper, in terms of "love the most foreign-funded enterprises". In this regard, the Ministry of Civil Affairs official said, the donation of more than 15,000,000 yuan business have been included in the list. And he also believes that the Chinese in start-up phase of the charity, not for corporate donations designated strict ethical standards.
As donations to charity based on the ranking list is not very scientific. Charitable donation as a pure embodiment of love and moral, it is difficult to say that poor families to donate a thousand dollars and large enterprises to donate 15,000,000 yuan, who is more caring. It may be because only on the number of donors to pay "more love," the top companies from the operation easier. However, this is not my concern that the main purpose of the news.
To be sure, the enterprises to participate in charity, one of the voices on high, "corporate citizenship" should be completed by the appropriate response to social responsibility, and the other is more important, such as charity and public welfare although not directly to the business profitable, but Enterprises can be made to "the consumer has a good image of the" image of the assets, but also with regulators to form a very good co-operation, the accumulation of more social capital - to enhance the corporate brand to the enterprise zone More to the interests of the great benefits. Therefore, there is a long-term view of business, are involved in the charity as there is a high-yield investment.
China's charity cause, indeed in its infancy. Building a harmonious society as a lubricant and effective social welfare expenditures useful to add more staff and more involved in charitable funds, of course, be a good thing. But precisely because of their belonging to the morality of the cause, so that the public health of the enterprise realize there are guided nature, "love the most foreign-funded enterprises," such "moral model" of recognition, it should be more careful, more Delineation of strict ethical standards and "access to the system."
Good people. In the charity make a difference in the business, its degree of social health in the minds of consumers have very high recognition, regulatory authorities will be full of their sense of trust. But at the same time, non-profits to investors is not a natural psychological, then, did not rule out unscrupulous businesses in the "business of love" is the shadow of the ring, do some little tricks, and the trick is likely to be ignored. Therefore, "the most caring enterprise," the ring, it is easy to be used - to open the donor is evidenced by the empty promises and, more importantly, the ring may have been using unscrupulous business into its protective umbrella of misconduct.
Of course, not all those involved in charitable enterprises, "love" is distorted, as long as corporate philanthropy in the input and output without breach of social justice and good practices should receive deserved applause. The reason why I would like to remind the "halo under the shadow of" is a preventive measure, not to mention the "business of love" half angel, half devil is the growing incidence of such circumstances, it is necessary to remind.
Only the news, "Kim Kwang-paper" as an example. Report said: As early as November 2004, Greenpeace had exposed the APP Sinar Mas Group in Yunnan Province of deforestation events. State Forestry Administration on January 7, 2005 issued a notice that there are statements, the company golden light (that is, APP) 2003 and 2004 in Lancang County to create materials to forest-type, involving 9580.52 acres of forest land; in the absence of Permits for forest logging, timber harvesting 24,709 cubic meters volume. Be notorious of such a law has even been business as "the most caring enterprise," is not a kind of black humor is not so, how should the list of such operations should be careful to prevent the use of the well-being
As donations to charity based on the ranking list is not very scientific. Charitable donation as a pure embodiment of love and moral, it is difficult to say that poor families to donate a thousand dollars and large enterprises to donate 15,000,000 yuan, who is more caring. It may be because only on the number of donors to pay "more love," the top companies from the operation easier. However, this is not my concern that the main purpose of the news.
To be sure, the enterprises to participate in charity, one of the voices on high, "corporate citizenship" should be completed by the appropriate response to social responsibility, and the other is more important, such as charity and public welfare although not directly to the business profitable, but Enterprises can be made to "the consumer has a good image of the" image of the assets, but also with regulators to form a very good co-operation, the accumulation of more social capital - to enhance the corporate brand to the enterprise zone More to the interests of the great benefits. Therefore, there is a long-term view of business, are involved in the charity as there is a high-yield investment.
China's charity cause, indeed in its infancy. Building a harmonious society as a lubricant and effective social welfare expenditures useful to add more staff and more involved in charitable funds, of course, be a good thing. But precisely because of their belonging to the morality of the cause, so that the public health of the enterprise realize there are guided nature, "love the most foreign-funded enterprises," such "moral model" of recognition, it should be more careful, more Delineation of strict ethical standards and "access to the system."
Good people. In the charity make a difference in the business, its degree of social health in the minds of consumers have very high recognition, regulatory authorities will be full of their sense of trust. But at the same time, non-profits to investors is not a natural psychological, then, did not rule out unscrupulous businesses in the "business of love" is the shadow of the ring, do some little tricks, and the trick is likely to be ignored. Therefore, "the most caring enterprise," the ring, it is easy to be used - to open the donor is evidenced by the empty promises and, more importantly, the ring may have been using unscrupulous business into its protective umbrella of misconduct.
Of course, not all those involved in charitable enterprises, "love" is distorted, as long as corporate philanthropy in the input and output without breach of social justice and good practices should receive deserved applause. The reason why I would like to remind the "halo under the shadow of" is a preventive measure, not to mention the "business of love" half angel, half devil is the growing incidence of such circumstances, it is necessary to remind.
Only the news, "Kim Kwang-paper" as an example. Report said: As early as November 2004, Greenpeace had exposed the APP Sinar Mas Group in Yunnan Province of deforestation events. State Forestry Administration on January 7, 2005 issued a notice that there are statements, the company golden light (that is, APP) 2003 and 2004 in Lancang County to create materials to forest-type, involving 9580.52 acres of forest land; in the absence of Permits for forest logging, timber harvesting 24,709 cubic meters volume. Be notorious of such a law has even been business as "the most caring enterprise," is not a kind of black humor is not so, how should the list of such operations should be careful to prevent the use of the well-being
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