Cultural and creative industries is the rapid development of China's economy, consumption patterns change in the birth of a product. To an in-depth understanding of the connotations of the cultural and creative industries, to develop cultural and creative industries, promote and guide consumption and production.
30 years of reform and opening up, China's economy has been rapid development of economic and social changes in the structure of the culture as well as the overall change in the overall culture change also affected all aspects of society, including cultural and creative industries is the emergence of the times and conform to the historical The highlight of a shift.
First, the birth of new trends in consumer cultural and creative industries
With the rapid economic development, China has entered a gradual increase of wealth, services can be seen everywhere, a new era of ubiquitous consumer, the consumer an unprecedented new trend:
First, we have in the past is the main material consumption patterns, the clothes we wear, eat the food, the use of the goods and so on are all forms of material and products, today we pay a large proportion spent part of the beauty, swimming, fitness, Tourism and other leisure and entertainment, a variety of services, a variety of education and training, and other forms of non-material goods. In other words, we all pay is spent on daily necessities, today we have a significant portion of income spent on non-necessities, to purchase unnecessary things in life, and even luxury.
Second, the focus of people's consumption patterns from physical product to gradually shift more attention to intangible factors. What is a material product of the intangible factors? Trade is the brand image, design, decoration, packaging, advertising, marketing concepts, such as the so-called commodity aesthetics included those things. Products of these substances in the non-material factor is the exchange value of the value-added goods, the root cause.
Third, in the past we used to pay real life, today we are spending money on self-confidence, self-purchases, such as wear brand name clothing, the luxury car, the most stylish cell phone. These people are willing to expensive commodity invest huge sums of money, the value of the product itself is not increased, and often the pursuit of symbolic value of these commodities.
In short, the production of structural transformation in the field of brewing eventually led to changes in the field of consumer: the intangible form of material goods and commodities in the form of intangible factors, as well as the symbol in today's consumer spending accounted for an increasing proportion. The production and consumption of such changes are reflected in the field of culture, consumer culture is the cultural diversity of highlights, in turn, guide and promote the consumption and production. Cultural and creative industries advantage of the opportunity when Shun out because of cultural change is not economic development, the consequences of their own, but the community as a whole part of the process.
Second, the cultural and creative industries connotation of the times
It was against this historical backdrop, the CPC Central Committee put forward in a timely manner the development of cultural and creative industries. General Secretary Hu Jintao in the 17 largest in the report: "promoting the culture of innovation ... ... to develop the cultural industry, the implementation of major cultural industry-led strategy project and speed up the cultural industry bases and regional characteristics and cultural construction industries, nurture cultural industries and key enterprises strategy Investors, market prosperity and culture and enhance international competitiveness. The use of high-tech innovation and cultural way of life, to foster a new culture of Business to speed up the construction of transmission speed, covering a wide range of cultural transmission system. "
Cultural and creative industries is the accumulation of social capital as the main source of heavy industry is no longer a product, not even the only form of physical products, and non-material products in the form background, in particular, information has become the core of social development resources, social capital accumulation The source, culture can become the industry has become a new economic growth point, the accumulation of social capital has become one of the main sources. In short, that is, cultural and creative industries and cultural resources, creativity is a means to an end in industry, the background is basically following the industrialization of the post-industrial society, information resources into the core of the information society; In other words, means that the culture of capital, ideas Means unique-the-art production processes, industrial production means that the outcome - the creation of a huge profit culture. Of course, even in the form of non-material products - culture and information, such as the accumulation of social capital has become a major source of the era, not all can become a cultural industry, but those in line with the trends of the times, there are new ideas, the majority of the market culture In order to have the potential to become industry.
First of all, the development of cultural and creative industries to correctly understand what culture is.
British Marxist scholars anthropology from the perspective of the general culture of the three defined: "First, the 'ideal' definition of culture, according to this definition, some of the absolute or universal values, human culture is perfect A state or process. ... This was followed by ... 'literature-style' definition of culture, according to this definition, is the intellectual and cultural works of the imagination as a whole ... ... Finally, the culture is' social 'definition, according to this definition, culture is a The description of the kind of special way of life, which not only describes the art and science of some of the value and meaning, but also the performance of the system and day-to-day conduct of some significance and value. "Williams summed up the third on the definition of culture , That the culture of "society" more in line with the definition of consumer culture become the world's leading cultural patterns of the thrust of the times. In this definition, the mode of production, consumption patterns, the pattern of daily life and culture as well as the relationship between culture studies have become the main content.
Second, the development of cultural and creative industries, but also a correct understanding of the culture and the relationship between the present time, that is, the nature of contemporary culture.
Cultural and creative industries can not be simply interpreted as a commodity culture has become. Become a cultural commodity in various historical periods are possible, but the industry is to become only at this stage because in the current stage in the history of invisible non-material cultural and information can become the main source of capital accumulation one of the industry to become , To become new economic growth points. This is the nature of contemporary culture. When the material consumption are met, the non-material consumption can be pursued.
"Mr. post-natal life," and "mending for another three years" to consumer lending, is the history of the progress of the Chinese people are full of confidence about their future. Life is changing, and changing values, reflecting the life and reflect the values of the culture is changing. Accelerating the pace of development, shorten the cycle times, accelerate the pace of life, culture is also accelerating the evolution. Agricultural civilization and cultural and economic relations have not, the era of industrial civilization, culture and the promotion of mutual economic, information society, consumer society, economic and cultural. The information industry and cultural industries to promote mutual economic benefits are far higher than that of some traditional industries. China Mobile Corporation, the main product that is invisible on the signal, its market value was as high as 369,900,000,000 U.S. dollars, not only higher than that of many large-scale steel mills, chemical plants and other traditional industries, and ranked fourth in the world (http:/ / tech.sina.com.cn/t/2007-10-18/02551799375.shtml; http://www.sina.com.cn 2007 on 10 years on 18 Business News 02:55); "As of 2006 In the fourth quarter, Goole holding a total of 11,200,000,000 U.S. dollars in cash "(http://mnc.people.com.cn/GB/5619456.html), and we imagine that it's input, do not need the endless steel plant The plant does not need tens of thousands of shipyard workers; IBM's main product is the physical nature of the material computer, and Google's main product is intangible information, culture, "Google as the market value of ultra-IBM, the world's third largest IT Company "(http://www.feitec.com/ShowNews.asp?id=430); The Walt Disney Company to rely on Mickey Mouse and Donald Duck, Snow White, Cinderella, Little Mermaid, and so the story of a beautiful year after A year to create a miracle profit - Hong Kong Disneyland theme park opened in the first year only on the achievement of 5,600,000 passengers admission, which is a culture of the times.
Third, the development of cultural and creative industries, the key lies in the creative word.
There are many creative, innovative content is first of all, even in the form of non-material products - culture and information, such as the accumulation of social capital has become a major source of the era, not all can become a cultural industry, but those in line with the trends of the times , On behalf of the advancement of culture, the spirit of the times, through good ideas, access to the majority of the market, the industry may have become. This was followed by the form of innovation, not only to be close to nature, and the general public but also to the pursuit of originality, creative culture is the eternal charm of a lasting and productive. There are the spread of diversity, multi-level and multi-channel.
Fourth, when a culture can become an enormous economic benefits of industry, economic and cultural influence will promote the spread, and the enormous cultural influence will promote the economic benefits generated, and each other. According to the academic community in the first "soft power" concept, former U.S. assistant secretary of defense, Harvard professor Joseph Nye's view, the culture of a country's soft power, the economy of a country's hard power (see about Qifunaiyi : "Soft power", "Americans see the United States," current version of the Press 1992), and the cultural and creative industries is a country of soft and hard power development.
On the surface, cultural and creative industries is a paradox, and industrial arts, culture and the economy, has always been the opposite. In fact, cultural and industrial development in the history of marriage is a new phenomenon in the new era of new opportunities in the information age society of the new source of capital accumulation, to seize this opportunity to seize on the information age.
30 years of reform and opening up, China's economy has been rapid development of economic and social changes in the structure of the culture as well as the overall change in the overall culture change also affected all aspects of society, including cultural and creative industries is the emergence of the times and conform to the historical The highlight of a shift.
First, the birth of new trends in consumer cultural and creative industries
With the rapid economic development, China has entered a gradual increase of wealth, services can be seen everywhere, a new era of ubiquitous consumer, the consumer an unprecedented new trend:
First, we have in the past is the main material consumption patterns, the clothes we wear, eat the food, the use of the goods and so on are all forms of material and products, today we pay a large proportion spent part of the beauty, swimming, fitness, Tourism and other leisure and entertainment, a variety of services, a variety of education and training, and other forms of non-material goods. In other words, we all pay is spent on daily necessities, today we have a significant portion of income spent on non-necessities, to purchase unnecessary things in life, and even luxury.
Second, the focus of people's consumption patterns from physical product to gradually shift more attention to intangible factors. What is a material product of the intangible factors? Trade is the brand image, design, decoration, packaging, advertising, marketing concepts, such as the so-called commodity aesthetics included those things. Products of these substances in the non-material factor is the exchange value of the value-added goods, the root cause.
Third, in the past we used to pay real life, today we are spending money on self-confidence, self-purchases, such as wear brand name clothing, the luxury car, the most stylish cell phone. These people are willing to expensive commodity invest huge sums of money, the value of the product itself is not increased, and often the pursuit of symbolic value of these commodities.
In short, the production of structural transformation in the field of brewing eventually led to changes in the field of consumer: the intangible form of material goods and commodities in the form of intangible factors, as well as the symbol in today's consumer spending accounted for an increasing proportion. The production and consumption of such changes are reflected in the field of culture, consumer culture is the cultural diversity of highlights, in turn, guide and promote the consumption and production. Cultural and creative industries advantage of the opportunity when Shun out because of cultural change is not economic development, the consequences of their own, but the community as a whole part of the process.
Second, the cultural and creative industries connotation of the times
It was against this historical backdrop, the CPC Central Committee put forward in a timely manner the development of cultural and creative industries. General Secretary Hu Jintao in the 17 largest in the report: "promoting the culture of innovation ... ... to develop the cultural industry, the implementation of major cultural industry-led strategy project and speed up the cultural industry bases and regional characteristics and cultural construction industries, nurture cultural industries and key enterprises strategy Investors, market prosperity and culture and enhance international competitiveness. The use of high-tech innovation and cultural way of life, to foster a new culture of Business to speed up the construction of transmission speed, covering a wide range of cultural transmission system. "
Cultural and creative industries is the accumulation of social capital as the main source of heavy industry is no longer a product, not even the only form of physical products, and non-material products in the form background, in particular, information has become the core of social development resources, social capital accumulation The source, culture can become the industry has become a new economic growth point, the accumulation of social capital has become one of the main sources. In short, that is, cultural and creative industries and cultural resources, creativity is a means to an end in industry, the background is basically following the industrialization of the post-industrial society, information resources into the core of the information society; In other words, means that the culture of capital, ideas Means unique-the-art production processes, industrial production means that the outcome - the creation of a huge profit culture. Of course, even in the form of non-material products - culture and information, such as the accumulation of social capital has become a major source of the era, not all can become a cultural industry, but those in line with the trends of the times, there are new ideas, the majority of the market culture In order to have the potential to become industry.
First of all, the development of cultural and creative industries to correctly understand what culture is.
British Marxist scholars anthropology from the perspective of the general culture of the three defined: "First, the 'ideal' definition of culture, according to this definition, some of the absolute or universal values, human culture is perfect A state or process. ... This was followed by ... 'literature-style' definition of culture, according to this definition, is the intellectual and cultural works of the imagination as a whole ... ... Finally, the culture is' social 'definition, according to this definition, culture is a The description of the kind of special way of life, which not only describes the art and science of some of the value and meaning, but also the performance of the system and day-to-day conduct of some significance and value. "Williams summed up the third on the definition of culture , That the culture of "society" more in line with the definition of consumer culture become the world's leading cultural patterns of the thrust of the times. In this definition, the mode of production, consumption patterns, the pattern of daily life and culture as well as the relationship between culture studies have become the main content.
Second, the development of cultural and creative industries, but also a correct understanding of the culture and the relationship between the present time, that is, the nature of contemporary culture.
Cultural and creative industries can not be simply interpreted as a commodity culture has become. Become a cultural commodity in various historical periods are possible, but the industry is to become only at this stage because in the current stage in the history of invisible non-material cultural and information can become the main source of capital accumulation one of the industry to become , To become new economic growth points. This is the nature of contemporary culture. When the material consumption are met, the non-material consumption can be pursued.
"Mr. post-natal life," and "mending for another three years" to consumer lending, is the history of the progress of the Chinese people are full of confidence about their future. Life is changing, and changing values, reflecting the life and reflect the values of the culture is changing. Accelerating the pace of development, shorten the cycle times, accelerate the pace of life, culture is also accelerating the evolution. Agricultural civilization and cultural and economic relations have not, the era of industrial civilization, culture and the promotion of mutual economic, information society, consumer society, economic and cultural. The information industry and cultural industries to promote mutual economic benefits are far higher than that of some traditional industries. China Mobile Corporation, the main product that is invisible on the signal, its market value was as high as 369,900,000,000 U.S. dollars, not only higher than that of many large-scale steel mills, chemical plants and other traditional industries, and ranked fourth in the world (http:/ / tech.sina.com.cn/t/2007-10-18/02551799375.shtml; http://www.sina.com.cn 2007 on 10 years on 18 Business News 02:55); "As of 2006 In the fourth quarter, Goole holding a total of 11,200,000,000 U.S. dollars in cash "(http://mnc.people.com.cn/GB/5619456.html), and we imagine that it's input, do not need the endless steel plant The plant does not need tens of thousands of shipyard workers; IBM's main product is the physical nature of the material computer, and Google's main product is intangible information, culture, "Google as the market value of ultra-IBM, the world's third largest IT Company "(http://www.feitec.com/ShowNews.asp?id=430); The Walt Disney Company to rely on Mickey Mouse and Donald Duck, Snow White, Cinderella, Little Mermaid, and so the story of a beautiful year after A year to create a miracle profit - Hong Kong Disneyland theme park opened in the first year only on the achievement of 5,600,000 passengers admission, which is a culture of the times.
Third, the development of cultural and creative industries, the key lies in the creative word.
There are many creative, innovative content is first of all, even in the form of non-material products - culture and information, such as the accumulation of social capital has become a major source of the era, not all can become a cultural industry, but those in line with the trends of the times , On behalf of the advancement of culture, the spirit of the times, through good ideas, access to the majority of the market, the industry may have become. This was followed by the form of innovation, not only to be close to nature, and the general public but also to the pursuit of originality, creative culture is the eternal charm of a lasting and productive. There are the spread of diversity, multi-level and multi-channel.
Fourth, when a culture can become an enormous economic benefits of industry, economic and cultural influence will promote the spread, and the enormous cultural influence will promote the economic benefits generated, and each other. According to the academic community in the first "soft power" concept, former U.S. assistant secretary of defense, Harvard professor Joseph Nye's view, the culture of a country's soft power, the economy of a country's hard power (see about Qifunaiyi : "Soft power", "Americans see the United States," current version of the Press 1992), and the cultural and creative industries is a country of soft and hard power development.
On the surface, cultural and creative industries is a paradox, and industrial arts, culture and the economy, has always been the opposite. In fact, cultural and industrial development in the history of marriage is a new phenomenon in the new era of new opportunities in the information age society of the new source of capital accumulation, to seize this opportunity to seize on the information age.
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